Espartaco Arocha

Profesional con más de 20 años de experiencia en áreas comerciales en sectores de Ferretería, Electrodomésticos, Electrónica y Hogar. Logrando posicionar nueva línea de productos en la mente del consumidor.

April 2022 – September 2022
AV Commercial Manager • Samsumg Electronics
✓Development of PSI to control the business and Execute the Commercial Development Plan.
✓Lead a Team of Five Workers: KAM, CE Marketing Marketing and Trade Marketing.
✓Increase in Sell In up to 127% in determined clients.
✓Introduction of 8K and NeoQled technology in regular portfolios.
✓Report to the Director of Central America and the Caribbean.

May 2020 – April 2022
Country Manager • INGCO/TOTAL Tools
✓ Develop Sell In, SellThru and Sell Out activities, thus strengthening demand.
✓ Execute the Post-Sales Service Plan in the Country.
✓ Negotiate with Clients in the Dominican Republic (5) and Haiti (1).
✓ Increase in Sell In in TOTAL Brand of 135%.
✓ Establish the Post Sale System in the Country
✓ Development of new businesses creating two new clients for the Country.
✓ Direct report to the General Manager of Central America and the Caribbean.

October 2018 – November 2019
Retail Operations Manager • La Innovación
✓ Responsible for the Operations of Three (3) Stores: Luperón, Kennedy and Manoguayabo, plus a Customer Service department. Direct supervision of 194 employees.
✓ Establish procedures to be more efficient in the Cashier, Warehouse, Sales Floor and Logistics areas.
✓ Increase in Sales by an average of 12% and profit by 6.5%.
✓ Development of a KPI's System to measure the efficiency of all departments.
✓Creation of a merchandise replenishment system for general filling of the sales floor displays.
✓ Direct report to the General Management of the company.
 

January 2018 – October 2018
Sales Manager • Luminatti
✓ Directly supervise 14 Collaborators (Sales and Trade Marketing) of a General headcount of 68.
✓ Propose and implement incentive and loyalty plans for wholesale distribution and store salespeople.
✓ Develop a national distribution system for the General Electric Lighting line.
✓ Increase in sales of the General Electric brand in projects and retail by 26%.
✓Form the G.E. Marketing and Merchandising Team to develop the Traditional, Modern and Industrial Channel
✓Design and implementation of the Layout and Planimetry of the Stores in Santiago and Punta Cana.
✓ Direct report to the CEO.

June 2015 – July 2017
Territory Sales Manager • Stanley Black and Decker
✓ Company Headcount: 60767. Direct supervision of 26 employees (Sales, Trade Marketing and Post-Sales).
✓ Negotiate with Clients in Dominican Republic (9), Venezuela (11) and Cuba (1).
✓ Client Negotiation Contracts: Rebate/COOP, etc.
✓ Prepare and coordinate training and technical trainings for the Sales Force.
✓ Propose and implement incentive and loyalty plans for distribution salesmen.
✓ Develop Sell In, Sell Through and Sell Out activities, thus strengthening demand.
✓ Direct report to the General Manager of Central America and the Caribbean.
✓Introduction of the Stanley and Black and Decker lines directly from the Corporation after 44 years through a Spanish Trading Company.
✓Best Seller in the Region in 2016, reaching 6 awards in different lines.

February 2013 – May 2015
Key Account Manager • Ferre X Corporation
✓ Direct supervision of 15 salesmen nationwide.
✓ Coordinate important International Conventions & Trade Shows within the Hardware industry.
✓ Elaborate Trainings and Trainings for the Sales Force in the main Retail Sales Chains.
✓Create and manage the Key Account Department to improve the service and efficiency of the operation.
✓Opening of a key account in Dominican Republic, one in Aruba and thirteen in Venezuela.
✓Increased profitability by 6.5% and increased Sales by 32%.
✓ Direct report to the General Management.
 

*Diplomado de Negocios Internacionales, Instituto de Estudios Superiores de Administración (IESA), Caracas, Venezuela. 2014                                                                                                                                                                                 *Licenciado en Administración de Empresas, Universidad José María Vargas, Caracas, Venezuela. 2002